Training that sticks
From PLN
Training that sticks
by Leslie Dillon, from Leader's Digest December 2006
Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die, writes that messages with sticking power have some key traits in common:
- People remember the unexpected: Common sense doesn't make an impression because it's already known; show people what's new.
- "Training six things is training nothing." Be sure what you tell people is simple enough that they can easily remember it. "[S]cale down until you're focused."
- Use concrete examples. " Illustrate your points with stories that paint a picture of your words."
("Business intelligence: Training that sticks," ManageSmarter, Sales & Marketing Management, Nov. 28, 2006.)
