Category:Marketing
From PLN
Marketing
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Great libraries reach out to their communities, telling the library's story and how the library enriches patrons' stories. That's marketing, no matter what name you give it. Great libraries market services and make services work for patrons' convenience--and use language that patrons understand.
Articles here discuss many marketing-related aspects of library leadership.
Recent articles
- Telling the library story - the March 2008 LLN Peer Panel may be about "information literacy," but mostly it's about telling your story--and making sure your library's reality matches the story you're telling.
- Brands - a collection of notes on brands in general and "library brands" in particular.
- Challenges in developing library information literacy programs - Glen Holt addresses real issues in making information literacy programs work.
- On door counters and carparks - Do libraries need to get people back through the doors--or is there a danger of ignoring traditional users in the search for virtual services?
Exploring marketing
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Articles in category "Marketing"
There are 27 articles in this category.
