Category:Marketing
From LLN
Marketing
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Great libraries reach out to their communities, telling the library's story and how the library enriches patrons' stories. That's marketing, no matter what name you give it. Great libraries market services and make services work for patrons' convenience--and use language that patrons understand.
Articles here discuss many marketing-related aspects of library leadership.
Recent articles
- Advocacy and marketing combines commentaries from char booth and Leigh Ann Vrabel on library advocacy.
- Is everything a brand? That's the focus of a major new section in Brands, starting with a post from Doug Johnson.
- Demonstrating library value - A major new section added May 8, 2009, discussing return on investment.
- Librarians as salespeople? - Do librarians need to sell library services?
- Newspaper columns and blogs - Another example added, this time from Beloit, Wisconsin.
- Through patrons' eyes - "Work Like a Patron Day" and some 2008 experiences
- Service attitudes - New material added 1/7/09
- Learning from failure - Substantial additions to this multi-author article from Dan Chudnov and Jamie LaRue
Exploring marketing
You'll find a complete list of articles below. You should also explore these areas:
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Feedback and suggestions
Pages in category "Marketing"
The following 40 pages are in this category, out of 40 total.
